To get the customer's feedback through things, such as surveys,about the product or service & then continue working to enhance customer satisfication delivered with the product or service.
The starting point should be establishing onboard training for all new employees, and then initiating a company wide program to help people understand the legal and business consequences of unethical datapractices.
Quality does not just mean greater durability or excellence in design. Quality refers, first of all, to utility, to the use that the customer needs to put the product or service. It is the customer’s specific need, or the benefit that the customer seeks, that defines quality in his or her mind.